Automated Product Market Fit in the Age of AI
When AI shapes both products and consumer preferences, who steers the feedback loop? An essay written at Desifer in 2023.
Read the essayFor startups, venture teams & companies
I help people explore AI opportunities, sharpen product and venture decisions, and turn uncertainty into something they can work with.
01 · Advisory
For founders, venture teams and companies exploring AI, a product opportunity or an uncertain direction.
We make the important assumptions visible, examine your options and choose what to test before committing further.
What we work towardA clearer decision, sharper priorities and a practical next experiment.
Discuss an advisory engagement ↗02 · Workshops
For teams that need to understand a challenge together and move beyond competing assumptions.
We connect perspectives, map what is known and uncertain, and turn the conversation into something the team can try.
What we work towardA shared problem frame, testable assumptions and agreed next steps.
Explore a team workshop ↗03 · Talks
For events and teams asking what AI and collective intelligence mean for how we learn, decide and build.
Ideas become tangible through examples, models and questions connected to the audience’s own situation.
What we work towardA useful way of thinking, a shared vocabulary and questions worth acting on.
Discuss a talk ↗The experience I bring
Over two decades, I have worked as an innovator, founder, venture builder, startup coach and teacher. I have built products, led teams and been granted patents. I bring that practical experience to my exploration of AI and collective intelligence.
More about my background ↗Ideas in conversation

Learning how to observe, orient, decide and act as AI changes the conditions around us.

I moderated the event and led the panel discussion, bringing together perspectives on entrepreneurship, deep tech and venture capital with:
See how I think
When AI shapes both products and consumer preferences, who steers the feedback loop? An essay written at Desifer in 2023.
Read the essay
Explore when information is worth a detour. Compare imagined futures, uncertainty and action in a small decision environment.
Explore the experiment
Agents explore a landscape using different mixtures of certainty, variety, connection, significance, growth and contribution.
Explore the experimentLet’s start with your situation
Tell me what you are working on, who is involved and what you would like to leave with. We can explore which form of collaboration makes sense.
Email Per ↗